How to sell chocolate and not to sell cars

I experienced an impressive approach to selling chocolate last weekend while visiting San Francisco. A small mall in Berkeley is home to several stores offering food. One of the stores sold chocolate, but the approach was unlike anything I had ever seen the before. The store was very small with a counter, some shelf space displaying [...]

5Cs of Paper

Many financial institutions today continue to rely on paper for conducting business: communications, contracts, disclosures, underwriting documentation are printed, mailed, copied, and moved around manually. This introduces a number of problems. Recently I began using a framework to explain the problem with paper. As you know marketers love frameworks using Cs and Ps. While these [...]

Comments on Zoli’s “3 Half-Truth’s about SaaS”

Zoli Erdos is a software industry veteran with a great blog. I recently discovered a post where he talks about 3 common half-truths about SaaS (Software as a Service). Over the past 2.5 years I’ve been working as a Director of Product Marketing for a SaaS company and following the developments and the hype surrounding [...]

1st Post

I’ve considered starting a blog for a while now. It’s time to give it a shot.
I have to warn any potential readers out there (I don’t expect many) that I have a lot of interests and this blog will likely include posts on various topics. In business ability to focus and dominate a particular segment makes [...]

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