How to sell chocolate and not to sell cars

I experienced an impressive approach to selling chocolate last weekend while visiting San Francisco. A small mall in Berkeley is home to several stores offering food. One of the stores sold chocolate, but the approach was unlike anything I had ever seen the before. The store was very small with a counter, some shelf space displaying [...]

5Cs of Paper

Many financial institutions today continue to rely on paper for conducting business: communications, contracts, disclosures, underwriting documentation are printed, mailed, copied, and moved around manually. This introduces a number of problems. Recently I began using a framework to explain the problem with paper. As you know marketers love frameworks using Cs and Ps. While these [...]

Comments on Zoli’s “3 Half-Truth’s about SaaS”

Zoli Erdos is a software industry veteran with a great blog. I recently discovered a post where he talks about 3 common half-truths about SaaS (Software as a Service). Over the past 2.5 years I’ve been working as a Director of Product Marketing for a SaaS company and following the developments and the hype surrounding [...]